Loewe | Iconic – innerlights

Loewe

Iconic

TV-set product video

Client Loewe

Loewe Technology takes television design in a new direction with the Iconic. The company emphasizes that this solid surface mineral has never been used before in consumer electronics, which is unsurprising when you consider its usual application is in interior design and architecture.

We were inspired by the nature of the material and dream up the transformation of a rock into a design masterpiece.